Marketing ROI for Lead Generation

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How do you demonstrate the impact of lead generation programs on the bottom line? Measurement.

Measuring the financial impact of lead generation marketing is challenging based on the dependency on Sales for appropriate follow-up, the questions of which touchpoint was responsible for generating the lead, and then debating with Sales over who deserves credit.

Join us for this live web conference, where - Jim Lenskold, president and founder of the Lenskold Group and author of the award-winning book “Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability,” will show how a well-structured marketing ROI framework can resolve many of these issues.

Aligning strategy and measurements around the customer funnel
Using ROI to manage key profit drivers for lead generation
Applying customer and sales analytics to balance lead value and volume
Prioritizing strategies and tactics for more profitable marketing programs

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Founded in 1997, the Lenskold Group (www.lenskold.com) provides consulting services to deliver a comprehensive approach to marketing ROI management, marketing measurement and analytics, and profitability planning tools. Jim’s career began in the mid-1980’s at AT&T where he managed a $20 million marketing budget for retention marketing and new strategy development. He also successfully launched and grew a technology firm before starting the Lenskold Group. The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada and UK.

Thor Johnson, SVP Marketing of Eloqua Corporation has more than 20 years of marketing and managerial experience. Thor brings consistency and focus to Eloqua's public face and marketing programs. Prior to joining Eloqua, Thor headed the Boston and New York business units of AGENCY.COM, and held positions at Juno Online Services and Schlumberger. Thor holds a degree from Brown University and an M.B.A. from Harvard University.

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Our Sales Team consists of:

Inside Sales Field Sales Channel Partners

My Top Marketing Challenges are:

	Marketing Accountability		Automate marketing Processes
	Better metrics and reports		Generate more and better qualified leads
	Make your web site a lead generation engine		Marketing effectiveness
	Multi-Channel Campaigns		Bigger Budget
	Deepening relationships with customers		Other

10 lucky attendees will receive this book free!

Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.

About Eloqua
Eloqua provides the leading integrated demand-generation platform so marketing teams can produce a continuous flow of quality leads for a professional sales force.
Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable automated process.